What is the win rate for Visa 10.1 disputes?

Industry-observed representment win rate for Visa 10.1 (EMV Liability Shift Counterfeit Fraud) averages around 22% when the correct evidence is submitted within the network's response window.

What evidence is required to fight a Visa 10.1 chargeback?

To dispute Visa 10.1, acquirers typically require: EMV terminal certification records; Transaction receipt showing chip read.

Visa · 10.1Fraud22% industry win rate

EMV Liability Shift Counterfeit Fraud

Counterfeit card used at a non-EMV terminal — liability shifts to merchant.

Required evidence

EMV terminal certification records
Transaction receipt showing chip read

Playbook

Only winnable if you can prove an EMV chip read occurred. Otherwise accept and remediate terminals.

Amavest auto-bundles this

When a dispute hits your Stripe account with code 10.1, Amavest pulls the evidence above, drafts the response, and submits it before the deadline.

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Related fraud codes

Frequently asked questions

What does Visa chargeback reason code 10.1 mean?: Counterfeit card used at a non-EMV terminal — liability shifts to merchant.
What is the win rate for Visa 10.1 disputes?: Industry-observed representment win rate for Visa 10.1 (EMV Liability Shift Counterfeit Fraud) averages around 22% when the correct evidence is submitted within the network's response window.
What evidence is required to fight a Visa 10.1 chargeback?: To dispute Visa 10.1, acquirers typically require: EMV terminal certification records; Transaction receipt showing chip read.
How should a merchant respond to a Visa 10.1 dispute?: Only winnable if you can prove an EMV chip read occurred. Otherwise accept and remediate terminals.