What is the win rate for Visa 13.4 disputes?

Industry-observed representment win rate for Visa 13.4 (Counterfeit Merchandise) averages around 30% when the correct evidence is submitted within the network's response window.

What evidence is required to fight a Visa 13.4 chargeback?

To dispute Visa 13.4, acquirers typically require: Supplier invoices proving authenticity; Brand authorization letters.

Visa · 13.4Consumer30% industry win rate

Counterfeit Merchandise

Cardholder claims merchandise is counterfeit.

Required evidence

Supplier invoices proving authenticity
Brand authorization letters

Playbook

Only defensible with clear supply-chain provenance. Otherwise refund.

Amavest auto-bundles this

When a dispute hits your Stripe account with code 13.4, Amavest pulls the evidence above, drafts the response, and submits it before the deadline.

Start free Free audit

Related consumer codes

Frequently asked questions

What does Visa chargeback reason code 13.4 mean?: Cardholder claims merchandise is counterfeit.
What is the win rate for Visa 13.4 disputes?: Industry-observed representment win rate for Visa 13.4 (Counterfeit Merchandise) averages around 30% when the correct evidence is submitted within the network's response window.
What evidence is required to fight a Visa 13.4 chargeback?: To dispute Visa 13.4, acquirers typically require: Supplier invoices proving authenticity; Brand authorization letters.
How should a merchant respond to a Visa 13.4 dispute?: Only defensible with clear supply-chain provenance. Otherwise refund.